Best Jobs in International Market for SEO Professionals

Search Engine Optimization in shorts we called it SEO and with the advent of Google in 1999, a new professional term started being used more commonly; Search Engine Optimization. An industry still in its teens, Search has revolutionized the various marketing functions of every business. The drivers of this revolution are professionals who sit at the intersection of marketing and technology, know by the name of Search Engine Optimizers or Specialists or Experts.
The internet is a bouquet of wonderful opportunities. It has spanned so many new careers that it is now even hard to imagine a world without it. Billion dollar industry owe their existence to the web and online marketing is just one of those industries that will now exist until the end of the internet. SEO or Search Engine Optimizer is one profession that has become synonymous with digital marketing. There are plenty of blogs cropping up everyday talking about the importance of a search engine optimization for any online business.  The truth is not very different. Every business that seeks online presence must have some sort of online marketing strategy in place. Doing SEO of your company’s website has been just one of the most important parts of that strategy.

What SEO is all About ?

You must be already aware of the importance of having a website for your business in the always connected digital era. With the explosion of mobile devices that are internet enabled such as Smartphones, tablets and convertibles, a consumer wants to have an anytime-anywhere access to every kind of information and service available through the web. For the same the first requirement is to have an online presence and second and equally important requirement is to have a visible online presence. In the internet-lingo a visible presence denotes the ability of a website to appear in the top search results. Each internet user is aware of the ubiquitous search engines such as Google, Yahoo and Bing. A SEO’s task is to bring your website within the top search results of these search engines. With Google being the prominent search engine used by internet citizens across the world, SEO has become predominantly a Google-powered industry. So next time you come across a professional calling himself SEO, think about Google and the search results you see in return of your queries.
The online marketing industry is so deeply intertwined that one professional can easily assay a role of other after some preliminary training. It is this deep interconnection that a SEO has different job titles in different companies given for the same set of responsibilities. Whether it is SEO Analyst, SEO Manager, SEO Copywriter, Link Builder or Keyword Strategist these all are the names for a subset of professionals belonging to the same superset i.e. Online marketing. With slight variations in the responsibilities and salaries, these professionals are employed in different digital marketing agencies and multinational firms. 

Basic Prospects for SEO professionals

The Given statistics clearly show the optimism associated with future jobs in SEO.

• The North American search engine marketing industry’s projected value by the end of 2012 is nearly $23 billion, an increase of 19% over 2011. 
• The report also provides a preliminary growth estimate for 2013 of approximately 17%.

The bright prospects for search professionals and the optimism surrounding their future is owing to two reasons. One, more customers are using search engines like Google to locate a new website. A research revealed the user behavior of customers in which people were given a task to perform on the Internet without being specified the exact website for the same.  88 percent of the customers used search engine for finding the website to get their task done and a majority of them has not even gone past the first page search results. 
According to the data released by Google Official History Com score the annual number of Google searches has increased from 1,722,071,000,000 in 2011 to 1,873,910,000,000, a phenomenal increase. 61% of global Internet users research products online (as per a report Interconnected World: Shopping and Personal Finance 2012). These statistics are in clear support of the optimism associated with future jobs in SEO.

Final Words

Marketing leaders are securing even bigger budgets to acquire new markets & attract, acquire and retain new customers. Overall marketing spending is rapidly shifting to digital marketing. According to the Gartner March 2013 Marketing survey, 2.5 % of annual revenue of the companies is dedicated to digital marketing operating budgets. The majority of the respondents said that they were spending a significant amount of their marketing budget (10% to 50%) on digital marketing initiatives which includes SEO.  In fact, around 20% of the companies said that they have incorporated digital marketing into each of their functions in marketing. This merging only highlights the rising importance of digital marketing, SEM and SEO particularly.